New York , March 19, 2010-International Flavors & Fragrances Inc. (NYSE: IFF), a leading global creator of flavors and fragrances for the consumer staples and products industry, today announced the launch of its new blog, A Taste of CulinEssence, a forum for its international team of chefs to share their culinary thoughts, news, trends, kitchen tips, and more with the external audience.
“The CulinEssence™ Team is made up of professional chefs and culinary ambassadors who are absolutely passionate about food and taste,” said Master Chef Florian Webhofer, “and when you have that level of passion, it is natural to want to share it with a broader audience.”
“In addition to trends, news, links, and recipes, this blog gives us a place to talk about other interesting stories that happen at IFF that we think our customers would enjoy hearing about,” continued Executive Chef Kevin McDermott. “We see it as a window into the culinary world at IFF.”
The CulinEssence Team began in 2003 with the mission of bringing authentic culinary flavors to IFF’s customers. With increasing demand for more sophisticated flavor profiles in prepared food, the team is in constant demand to translate trends into concepts tailored for customers, create gold standards for flavor development, and use their culinary expertise to guide the effective and creative use of flavors in consumer products. For example, their extensive research and creation of gold standards were critical to the success of the Company’s recent launches of new culinary chicken and beef flavors.
“The global team is thrilled with having this outlet for our thoughts and ideas. We are hoping that, by inviting people into our world, they will come to better understand the passion that goes into all we do – from trend concepts to gold standard development to flavor creation,” added Chef Florian.